Business and advertising specialists have tasked budding entrepreneurs in Nigeria to undertake trendy and technological instruments and strategies to construct their companies that may guarantee enterprise survival with or with out them in cost.
The cost was given on the inaugural Advertisers Association of Nigeria (ADVAN) Small and Medium Enterprise (SME) Business Summit along side The SME Mall in Lagos, as a part of the actions to the ADVAN Africa Excellence Awards scheduled for November twentieth, 2022 in Lagos.
Addressing the entrepreneurs, Osamede Uwubanmwen, President of the Advertisers Association of Nigeria (ADVAN), who spoke on the theme: Marketing as a software for sustainable enterprise improvement’ not too long ago in Lagos stated, “Most entrepreneurs build a business around their own skills, abilities, and vision. They don’t consider their business to be a separate entity.”
On his half, Samuel Akinrimisi, a Marketing skilled who spoke on Building sustainable SME Brand stated; “every entrepreneur whether big or small should consider his or her business as a brand and work toward building the brand.”