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Primary Intelligence & Crayon Launch First Ever Technical Integration Combining Win-Loss Data & Competitive Intelligence

Primary Intelligence & Crayon Launch First Ever Technical Integration Combining Win-Loss Data & Competitive Intelligence
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PI Logo Crayon Logo Integration

Primary Intelligence and Crayon announced an integration that seamlessly embeds precious win-loss insights instantly into aggressive intelligence deliverables.

Due to this distinctive integration, our mutual clients will now have the ability to clear up this drawback in an automatic way for the very first time.”

— Chris Pope, VP of Strategy, Crayon

DRAPER, UT, UNITED STATES, January 24, 2023 /EINPresswire.com/ — Primary Intelligence, the chief in win-loss evaluation, and Crayon, the premier aggressive intelligence platform, in the present day announced a first of its sort integration that seamlessly embeds precious win-loss insights instantly into aggressive intelligence deliverables. With this integration, income groups can immediately view the aggressive intel and win/loss insights they should win more offers.

In in the present day’s aggressive local weather, aggressive intelligence and win-loss evaluation are important for B2B firms seeking to enhance win charges. While win-loss interviews and surveys with patrons are stuffed with vital aggressive insights, getting these insights up to date into aggressive intelligence deliverables, reminiscent of battlecards, has historically been a sluggish, handbook course of — till now.

The integration permits Primary Intelligence and Crayon clients to mix the insights gleaned from Crayon with win-loss evaluation knowledge from Primary Intelligence to assist groups higher perceive their opponents. Primary Intelligence’s platform, TruVoice, collects, compiles, and analyzes purchaser suggestions from closed aggressive offers. This purchaser suggestions can now be mechanically delivered into Crayon’s platform — accessible by Crayon’s battlecards, newsletters, and dashboards. With more depth, context and perception from the client’s perspective, income groups have the aggressive advantage they should shut offers sooner.

“The integration between Primary Intelligence and Crayon – two well-established brands in competitive intelligence – gives our internal stakeholders the flexibility to bring the rich competitive intelligence we capture from our buyers in TruVoice into Crayon, allowing our sellers to compete more effectively and increase win rates.”– Carolyn Klinger, Director, Market Intelligence, Affinity

“Today, every deal is a competitive deal. Through our 20+ years of win-loss analysis, we’ve seen the impact competitive intelligence has on win rate. If you can provide your reps with that insight and help them have confidence when selling against competitors, it makes all the difference. This integration is going to be game-changing for our mutual customers.” – Nick Siddoway, President, Primary Intelligence

“Competitive intelligence professionals and product marketers have historically struggled to include critical win-loss insights within the competitive assets their revenue team’s use every day to win more business. Due to this unique integration, our mutual customers will now be able to solve this problem in an automated way for the very first time.” – Chris Pope, VP of Strategy, Crayon

For more information on this integration or how one can enhance aggressive win price, go to www.primary-intel.com/crayon-integration/

About Primary Intelligence

Primary Intelligence is the chief in win-loss evaluation, serving to tons of of B2B companies uncover their distinctive path to profitable more. Through our proprietary platform, TruVoice, we gather and analyze high volumes of purchaser suggestions from gross sales alternatives to find depth, perception, and fact. We’ve made win-loss easy for our clients by the most effective methodologies, know-how, and repair in the business. Learn more at www.primary-intel.com

About Crayon

Crayon is the aggressive intelligence spine that permits mid-market and enterprise companies to see and seize alternatives and create sustainable benefits in their markets. Hundreds of organizations reminiscent of Airtable, Mastercard, Rapid7, Microsoft and more use Crayon to seize insights that may be simply accessed and acted on to drive measurable and significant impact. Learn more at www.crayon.com

Jonnie Anderson
Primary Intelligence
advertising and [email protected]
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